Brand Story - Lorenza Bas

¨ COLLECTION NOT COLLECTION ¨

After several months of reflection, inspiration, and rethinking her creative processes, designer Lorenza Bas concluded that fashion is subject to a cycle of mass and unnecessary consumption, leaving a wealth of collateral damage that severely impacts our planet and us as a society. For this reason, she decided to create garments under a non-collection concept. These garments are made with leftover materials from past collections. Therefore, they are few in number, no more than three units per model, and each one bears a signature and a piece of its corresponding collection. Some are ready-to-wear (with size variations) and others are not, depending on the amount of fabric left over. She began implementing this approach in 2020, reducing her pieces in "collections" to 30% and launching her "collection not collection" line after each collection, contributing to a more sustainable fashion with unique and unrepeatable garments.