Brand story - Loja jewelry design

REFLECTION EFFECT - Collection redesigned for 2021.

It is a collection born from the laws of chance, a form of Automatism , practiced by a large number of prominent artists, creating from the unconscious, from the surreal, as Jackson Pollok and Jean Arp did.

Automatism is the reflection of the unconscious, the mirror of the individual's interior.

This line is designed for people who dare to be different, people with a restless, bold inner world.

I make the pieces in an impulsive act, forging the metal with hammers and fire. I give the metals indefinite hues with a blowtorch. I experiment extensively, fusing metals like silver, copper, and bronze. I use all the leftovers, including the dust left over from filing. I complement this with my leatherwork to add a distinctive touch.

A job done 100 percent by hand, one by one, local design.