By Anita Zúñiga
Virtual fashion design could enhance concepts such as consumer-favorite color combinations, patterns, and textiles, and could provide estimates on production costs and times.
Artificial Intelligence in the fashion industry is one of the sectors that has recently faced significant challenges in the areas of sustainability, production and technological development, a sector driven with effervescence by Generation Z , which has established a new purchasing pattern and expectations thanks to social commerce , whose main reference is the customer experience.
Considering that social commerce considers the purchase of goods and services through social media platforms, this method has become popular thanks to the work of algorithms that remind us of potential online purchasing decisions or items that we left abandoned in the shopping cart, factors that in AI ( Artificial Intelligence ), give commerce an advantage: personalized recommendations, providing a unique shopping experience , capable of predicting what clothes, shoes and accessories we will be interested in buying in the future.
"I think the world of artificial intelligence and fashion in Chile should not only focus on aspects related to product development or design - since we are experiencing a cyber boom thanks to applications such as Midjourney, Dalle, or others, which generate innovative design ideas - but also on true artificial intelligence in textiles: smart textiles that react to physical or chemical influences from the environment or the body, and, above all, finding new textiles that need to generate the least amount of waste in our world. I think Chile, due to its capacity and focus on production as a country, could generate a new world of textiles related to organic products, new fibers, etc., that would be the beginning of smart development with textiles for a world with less waste."
sentence Juan Pablo Espínola , Architect from the University of Chile and first Chilean to complete the Master of Fashion at the Royal Academy of Fine Arts, Antwerp.
Virtual Fashion
On the other hand, virtual fashion design has a great advantage: it sustainably exploits new areas of sustainability trends in the fashion industry thanks to various factors such as:
- Thanks to the use of virtual fashion design, it will be possible to create and display 3D samples that are completely true to life.
- Virtual design in fashion will reduce waste of fabric and materials.
- Artificial Intelligence ( AI ) in fashion will benefit the industry because it will be possible to bring clothing patterns to life, using arranged images even created on smartphones.
- In addition, Artificial Intelligence in fashion will help improve the fashion design industry by creating an outfit guide inspired by recommendations from potential buyers.
- And finally, small entrepreneurs will be able to discover market trends, enabling them to meet consumer demands.
And so it was reported by the newspaper El Mercurio in February 2017, when the Chilean designer Lupe Gajardo , created the first dress in South America that used logic and artificial intelligence algorithms, which obtained 1,228,192 comments and reactions around the garments exhibited on a national red carpet, with the hashtag #vestidocognitivo, which analyzed the device -from the artificial intelligence firm Cognitiva Chile- inserted in the train of a dress worn by the model Vanesa Borghi during the Viña del Mar Festival Gala.
In this scenario, the future of Artificial Intelligence ( AI ) in the fashion industry is becoming increasingly stronger as customer demand for a more personalized experience. Furthermore, the influence and support on social media supports the use of AI in fashion design .
Advancements in technology are taking designs to a new and improved place where we also see AI ( Artificial Intelligence ) playing a new role, with the industry transforming and laying its foundation on smarter ground.
And this is confirmed by a paper from the European Commission , which states that AI ( Artificial Intelligence ) in the world of fashion is a tool that will allow the analysis of behaviour patterns based on data collected based on customer preferences, which will improve the prototype development process to predict what clothing trends should be like with a view to trends in the new seasons.
Thanks to this, AI ( Artificial Intelligence ) will drive local suppliers in the short term to create clothing designs, using purchasing data such as patterns of successful brand offers or data science to accurately identify the most requested tastes by customers (based on colors and styles) and current fashion trends.